Philippine NGO Council on Population, Health and Welfare Inc.

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A trademark is a valuable asset; It helps ensure your brand gets credit for its quality and uniqueness. Trademarks are important for companies because they represent their brands and identify them from other businesses. They also protect against fraud. This is why it’s vital to choose a strong trademark name that has no similarity with existing trademarks.

Trademark registration is the legal procedure that allows companies to claim exclusive rights over specific goods or services using their brand name or logo. Trademark applications are filed with the IPOPHL and are reviewed by examiners who decide whether the mark meets the requirements of the law. The IPOPHL has certain criteria that they apply to determine whether trademark applications meet these requirements.

The appearance of your company’s mark is an essential part. When you are planning to get a trademark for your brand, you need to ensure the uniqueness quotient it has to make it stand out from its competitors. So deep research is a must! Trademark law requires that certain basic elements of a mark be included in the applicant’s trademark registration application. Applicants are required to describe their trademark using specific words or phrases. These words or phrases are called “mark descriptors.” Mark descriptors include the name of the product, service, organization, location, feature, characteristic, function, design, logo, slogan, advertisement, package, container, or other item associated with the trademark.

Why are trademarks beneficial for business?

  1. A trademark gives you the authority to use your brand name or logo. If a person uses an identical logo or name without permission, the registered trademark proprietor may file a lawsuit against that person.
  2. Your reputation for honesty and integrity with clients and customers in your line of work. As a result, client retention would be higher.
  3. It makes it easier for consumers to identify between goods with a trademark symbol and those without.
  4. Acknowledgment of product quality.
  5. Once your trademark has been registered, you can include the ® sign in your logo to indicate that it is a trademarked version of your brand name or logo.

Trademarks help identify a company or product, but they must be applied before you can have ownership. If they are not applied for, they are not protectable. Trademark application rejection is one of the most common reasons trademarks are denied. This is because the IPOPHL doesn’t provide much information on its website. Most applications are rejected because the trademark is identical to an existing one. The blog will look at the reasons behind the rejection of trademark applications.

What are the reasons behind the rejection of the application?

There are several reasons why trademark applications get denied. This includes failing to provide sufficient evidence to prove ownership of the mark. For example, applicants must file documents proving they have the right to use the mark. When submitting these documents, applicants should include all previous registrations related to the marks, such as federal and state registrations.

Before applying for trademark registration, you should know that a trademark needs a little reason to be rejected. To avoid the situation, you should have a thorough knowledge of the common reasons:

Approval of a trademark application is granted only after a thorough govt jobs examination. The IPOPHL rejects applications for various reasons, such as lack of clear descriptions of goods and services, incomplete address, failure to provide evidence of prior use, etc.

Trademark registration allows businesses to protect their brand identity against potential competitors. The protection provided by trademarks also helps companies build goodwill and a positive reputation. It is important to know the legal requirements before filing for a trademark. Failure to comply with these requirements may result in the cancellation or refusal of the application.

There are many reasons why trademarks get rejected. The main reason is that they don’t comply with the rules of trademark law. The trademark process is a slow, complex, and uncertain journey. But ultimately, once you go through the steps and understand the process, you will be on your way to protecting your brand or trademark.

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